working in layers {client moodboards}…

i happily spent this past weekend helping a friend pull together some looks for her new rental home: predominantly just some finishing touches in the guest bedroom, but fun nonetheless…

& it’s funny, but i learnt more about her tastes in one afternoon’s shopping expedition than i did in the six months we worked together: wool is a no-go {too itchy}; nothing too contrived; moroccan & colonial influences welcomed, but nothing too themed; no animal references in any shape or form e.v.e.r.; pom poms, chandeliers & girly frou frou are out, but patterns, velvets, b&w typography, panelling, maps & globes are heartily welcomed…

at first i was perplexed…

a lot of the items she liked seemed unrelated & the more she referenced the more i struggled to conceive how they could work together…

we had cosy velvet couches mixing with paisley cotton prints, coir mats & carved wooden tables alongside art deco clocks, black metal lanterns & industrial floor lamps…

to clear my mind i took a couple of photos in store of some of the items she’d noted &, once home, turned to some tried & tested methods {all of which i thought i’d share with you here today} in order to unravel the puzzle…

first things first, i drew on what i knew {a mini client survey of sorts, if you like}…

my friend is a vegetarian with dutch ancestry, a musical background & she’s currently studying geology & likes to travel…

from our time working together i knew she often wore a more masculine palette consisting predominantly of blues & browns, but these were often given a flirty twist with either a pattern {yes, she likes a bit of patternage this one}, an interesting cut or detail & accessories {more knee high boots than arm loads of jewellery}…

having this insider knowledge helped me a lot…

next i pulled some inspiration images relating to looks & feels we had discussed: colonial, moroccan & even the dutch masters were referenced, but the overlying theme was cosy, uncontrived & welcoming…

moroccan splice

velvet masters

finally it was time to break out some moodboards…

i work quickest on the computer & often just cut-out images, place them on the page & build up layer after layer until i get the mood i’m after {precision isn’t essential here}…

firstly i introduced images of existing pieces i’d have to work around in the guest bedroom: white walls, wood floors, a metal bed, a vintage wooden children’s chair {to be used as a bedside table} & some framed b&w photography…

then i added in some basic furnishings that were needed like storage, a second bedside table & some lighting…

guest bedroom_basics_masculine

on top of this i layered soft furnishings including bedding & rugs…

guest bedroom_soft furnishings_masculine

then i added the finishing touches including decorative accessories, additional artwork & a final layer of soft furnishings to complete the look…

guest bedroom_finishing touches_masculine

 

& finally, to give an overview of the layering process step-by-step, i compiled a board showing each stage being added in turn: first the furnishings, then the soft furnishings & then the finishing touches…

guest bedroom_masculine2

this look was inspired by one of the velvet masters inspiration images above, but i quickly pulled together a further three options to show my friend also…

i hoped at least one of these moodboards might strike a chord & give us a general sense of what direction to take the room in:

option two: feminine

i knew my friend didn’t love soft girly pinks, but she had liked a couple of purple pieces whilst we were out shopping, so introducing this colour was a way to give a subtle feminine feel to the space…

guest bedroom_feminine

option three: ultra feminine

knowing she loved patterns i decided to up the ante & throw in even more feminine flair by working in some crewel work & vintage kilim rugs…

guest bedroom_feminine2

option four: masculine

& finally, this look is very much inspired by one of the moroccan splice inspiration images above: the palette is restful, there’s a play on patterns & the overall vibe is calm & inviting…

guest bedroom_masculine

given more time i’d probably strive to give some altogether more varied scheme options, but this was certainly a great place to start…

images via: the diversion project, randomituscolour outside the linesmartyn lawrence bullard

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8 thoughts on “working in layers {client moodboards}…

    • thank you marianne! i love seeing how other people approach their work too! & thank you for taking the time to leave a comment, always appreciated!

  1. You are one very good friend and an ace moodboard maker!! That room is incredible. I’ve always been in love with the idea of using an old wooden chair with a lamp on it as a night table. There’s something super bohemian artist chic about that in my eyes. The chests at the end of the bed are gorgeous and will add a ton of storage. And your brilliant use of layers makes it easy to see how the basic bone structure of the room can be changed from feminine to masculine and anywhere in between with a few basic touches. Genius. Clearly that internship paid off!! Which one did she go with?

    • thank you erin… you always leave the loveliest comments! i make so many moodboards & never think they’re good enough to post, so now i’m just going for it! i really like the idea of showing the stages of dressing the room as i think it’s less scary for someone to take in sometimes… as i suspected, she likes the room i featured first best… it’s the most masculine of the 3 i think… {whether or not it ends up anything like this is completely her prerogative of course!}

  2. Wow thanks so much for this. I’ve always kind of fluked my mood board creations, but you have at least put me on the right track on how to create one properly. It’s such a comprehensive post. Thanks for sharing and it looks like you’ve been a busy girl. xD

    • there’s absolutely no right & no wrong… these are just incredibly quick & easy & i find it enjoyable to do… if it were for an actual client, as opposed to helping out a friend or doing it for myself, i’d definitely invest a lot more time & create a lot more options, but these are totally fit for purpose… i think everyone just has to find what works best for them!

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